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It is a marketing opportunity certainly still little exploited but it represents a real possibility to make two worlds and two universes talk<\/strong>: the product and social, the product and a website, the product and a gaming platform, the possibilities are endless. Widening the lens even further, and coming to dream in degree, products can also become vehicles for new and ad hoc created content: songs, videos, stories.<\/p>\nEven with this type of idea and technology, there is the possibility of creating objects in series but unique pieces. Imagine if on the same product, different QR codes referred to different contents, a new form of representation halfway between marketing and art. In the same way, this possibility could be used for social purposes with awareness campaigns, fundraising or even charity.<\/p>\n
In short, you frame a QR code and behind it you see a new world!<\/p>\n","protected":false},"excerpt":{"rendered":"
Information, marketing and art: packaging decoration has reached a new frontier<\/p>\n","protected":false},"author":1,"featured_media":4200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248],"tags":[],"class_list":["post-4205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\n
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